12 in Wood Ruler

A 12 x 1.25 inch light wood ruler with inch and centimeter markings, printed in full color by digital imprint. A ruler is one of the few giveaways that gets used for years and stays on a desk, in a pencil case or in a toolbox, and the wood gives it a warmer feel than a plastic one.

Classrooms, job sites and drafting tables

Schools, offices, workshops, engineering firms and construction companies are the buyers. A school includes one in a back-to-school kit, a contractor leaves them with clients after an estimate, and an engineering firm hands them out at a career fair. At under a dollar each, it suits large headcounts.

Two imprint areas

The front imprint area is 9 x 0.375 inches, which is a long, very narrow strip between the markings. That space suits a one-line logo with a name or a phone number, not a stacked logo. An optional back imprint can cover up to the full 12 x 1.25 inch face, so a bigger design, a slogan or a photo can go there. Full-color digital printing means no limit on colors. Your free proof shows both sides if you use them.

Pricing and the setup

• 150 rulers: $0.92 each, $138.00 plus the $35 setup, $173.00
• 250 rulers: $0.91 each, $227.50 plus setup, $262.50
• 500 rulers: $0.89 each, $445.00 plus setup, $480.00
• 1,000 rulers: $0.87 each, $870.00, setup waived
• 2,500 rulers: $0.84 each, $2,100.00

The minimum is 150. The per-ruler price barely moves, so the setup is the main cost factor at small runs. It still applies at 500, where the run is $445.00. Combining rulers with pencils or notebooks for a school kit is the easiest way to clear $500.

A longer lead time

Production on this ruler takes about 15 business days after the proof is approved, which is longer than most items. For back-to-school, place the order in early summer, at least five weeks before you need it.

Does it show both inches and centimeters?

Yes. It has inch and centimeter markings.